Photo credit Daniele Colucci

Your kids might live on Mars, here’s how they’ll survive

Poster design for a TedTalk by Stephen Petranek

Design the front and back of a poster for a randomly assigned TedTalk advertising the talk. Include who it is by and the date it will be presented.

TedTalk : Here

Photo credit Kristina Delp

Sketches

Refined Sketches

Final Design

Despite my peers having slightly more majority on the sketch with clouds surrounding the border, I chose to go with the more typographic sketch. I hadn’t done much work with a focus on the type like that so I wanted to try a typographic approach.

For the front of the poster, I added lines connecting the rocket back to Earth in relation to the letters. By placing the Earth as the negative space of the R, it gives a slight visual pun of the the kids on Earth literally living on the type Mars. It also allows for the rocket which replaced the negative space of the A to point directly at a little Mars. I was quite pleased with this approach.

For the back of the poster, I went with a standard solar system. The Sun, large enough to bring the eye directly there first, holds the title and author. Each ring of the system provides information to intrigue the viewer into attending. Mars and Earth are the only two planets to have detail to make them visually stand out from the other planets and show their proximity.

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